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The hotel identity is founded on history, heritage and is a symbol of leadership and a reshaping of the future. It’s distinctive urban texture melds traditional Chinese calligraphy strokes with modern elements that deconstruct and reinvent preconceived ideas of what should be, into what could be.

Design Agency:

HBA Graphics

Scope:

Creative Direction & Design -

Brand Narrative / Nomenclature
Identity & Collateral / Brand Guidelines

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